Blog
on personal marketing, job hunting and getting new customers.
How to differentiate from the competition: 7 keys to success
While in the past those who were “a little different” faced ridicule, nowadays otherness has turned into a competitive advantage. If you cleverly differentiate yourself from the majority or turn an apparent weakness into an advantage, it can help. When looking for new...
Personal branding: 5 tips that will help you build your personal brand
In the age of the Internet and social networks, not only your professional qualities but also your self-presentation decide whether you will reach potential clients. The way you communicate your services and skills externally can be an important factor in deciding...
Designing an impressive personal website: 5 + 1 steps to create a successful online presentation
Do you want to create a professional personal presentation, display your portfolio online and start collecting orders other than by phone? Would you like to support your personal brand in this way? You don't need coding knowledge to create a simple personal page. If...
What is a personal brand and why you need to build it
Personal brand or personal branding. These are buzzwords that have been used in business, marketing and HR in recent years. All terms are related – they indicate the effort of individuals or companies to create a strong position in the market associated with specific...
The resume is a bio with added value
The first step you will need to take before looking for a job is to create a CV. It’s a document that can decide your future, so it’s worth spending time to create a really good one. You can choose either a classic structured CV or a resume. What is the difference...
How to write a cover letter that won’t end up in the trash?
What should the content of a cover letter be? As its name suggests, it should summarize the motivation that leads you to move one step further in your career. What should a cover letter look like ideally and what is worth putting in it? It's clear that HR will want to...
How to impress a recruiter
Recruiters are like diamond hunters. Their task is to find one in the hundreds of ordinary stones that has enormous value. That diamond is a candidate who fits into the team as perfectly as the last missing piece in the puzzle. What thoughts are running through their...
5 tips to making your CV perfect
CV (alias curriculum vitae) plays a crucial role in HR decision-making. Therefore, it is not advisable to underestimate its form. Whether you are creating a structured CV for the first time or just want to update your existing one, we will advise you on what to look...